A/B & Multivariate Testing
What We Do:
Test ad variations, creatives, offers, landing pages
Optimize based on statistically significant outcomes
Result:
Reduce guesswork. Scale what’s proven to work.
Scaling High-Performance Campaigns
What We Do:
Identify best-performing segments and channels
Gradual scale-up strategies with bid and budget control
Result:
Maximize ROI without blowing out CAC.
Predictive Analytics & Machine Learning
What We Do:
Use predictive models to anticipate LTV, churn, or purchase likelihood
Automate bid optimization and cohort targeting
Result:
Scale campaigns before competitors catch up.
Performance Tracking & KPIs
What We Do:
Define tier-specific KPIs (e.g., Day 7 Retention, ROAS, CAC)
Build custom dashboards tied to your goals
Result:
Clear visibility on what’s moving the needle.
Audience Segmentation & Personalization
What We Do:
Group users by behavior, geography, and psychographics
Launch personalized creatives and journey-based retargeting
Result:
Boost engagement and lifetime value per segment.
