Terms Of Service - WOLFONYX MEDIA

Effective Date: 05.13.2025

These Terms and Conditions (“Agreement”) govern the relationship between Wolfonyx Media, an app marketing agency (“we”, “us”, or “our”), and you, the client (“Client” or “you”). By signing a proposal or engaging our services, you agree to be bound by these terms.

1. Definitions

“Services” refers to the app marketing and growth services described in the Scope of Services below.
“Deliverables” means any work product, materials, data, or reports provided by WolfonyxMedia.
“Confidential Information” means any non-public information shared between the parties for the purpose of executing this Agreement.
“Statement of Work” (SOW) is a mutually agreed document outlining specific tasks, timelines, and fees.

2. Scope of Services

Wolfonyx Media provides strategic app marketing services, customized per client objectives. These services may include:

2.1 User Acquisition (UA)

Strategy, execution, and optimization of paid ad campaigns on platforms such as Meta, Google, TikTok, Apple Search Ads, and programmatic DSPs.
Strategy, execution, and optimization of organic marketing channels.
App Store Optimization (ASO): Keyword research, icon/screenshots, A/B testing.
Creative Production: Ad creatives including video, UGC, static, and playables.

2.2 Retention Optimization

Analyzing user behavior and app funnels using tools like Firebase, Hotjar, and Appsflyer.
Recommendations to improve onboarding, push notification strategies, and user engagement.

CRM & Marketing Automation: Integrations with third-party tools and basic flow setup.

2.3 Monetization Growth

Consulting on in-app purchases, ads, subscriptions, and pricing models.
Funnel analysis for increasing ARPU, ARPPU, and LTV.
Budget management, A/B testing, audience targeting, CRO, and performance reporting.

2.4 Data-Driven Scaling

Setting up tracking and analytics infrastructure (Firebase, GA4, AppsFlyer).
Dashboard development, cohort tracking, and data-backed scaling roadmaps.

3. Client Responsibilities

Client agrees to:

Provide timely access to necessary accounts, assets, and approvals.
Ensure all creative and campaign materials comply with applicable laws.
Review deliverables promptly and provide feedback within agreed timelines.

4. Fees and Payment

All fees are defined in the Statement of Work or proposal.
Payments are due within 15 days of the invoice date.
Late payments will incur a 1.5% interest per month or the maximum allowed by law.
Wolfonyx Media may pause services if payments are delayed beyond 15 days.

5. Intellectual Property

Client retains ownership of their brand assets and proprietary materials.
Wolfonyx Media retains ownership of proprietary methods and tools.
Client receives a limited license to use any Deliverables for their internal marketing purposes.

6. Confidentiality

Both parties agree to maintain strict confidentiality of all non-public information exchanged, using at least reasonable care, and not disclose it to any third party without consent, except where legally required.

7. Warranties and Disclaimers

Wolfonyx Media warrants services will be performed professionally and to industry standards.
No guarantee of specific results or ROI.
All implied warranties (merchantability, fitness for a particular purpose) are disclaimed.

8. Limitation of Liability

Neither party shall be liable for indirect, incidental, or consequential damages.
Wolfonyx Media’s maximum liability shall not exceed the amount paid by the Client in the past 12 months.

9. Term and Termination

This Agreement begins on the Effective Date and continues until terminated.
Either party may terminate with 30 days’ written notice or immediately for breach not remedied within 15 days.
Upon termination, Client will pay for services rendered up to the termination date.

10. Governing Law and Dispute Resolution

This Agreement is governed by the laws of State of Delaware, USA.
Any disputes will be resolved through good faith negotiations. If unresolved, they will be submitted to binding arbitration in Wilmington, Delaware, USA under the rules of American Arbitration Association (AAA).

11. Modifications

We may update these Terms from time to time. Updated terms will be posted on our website with a revised “Effective Date.” Continued use of our services constitutes acceptance of the updated terms.

12. Miscellaneous

Neither party shall be liable for delays due to causes beyond reasonable control (“Force Majeure”).
Neither party may assign this Agreement without prior written consent.
This Agreement represents the entire understanding between the parties and supersedes all prior agreements.